Posted inPersuasion Tactics
The ‘Even If’ Technique
Master the "Even If" technique to address objections proactively and persuade customers even when they have doubts.
Posted inPersuasion Tactics
Scarcity Marketing
How to leverage the innate fear of missing out (FOMO) to drive conversions.
Posted inPersuasion Tactics
The Power of Free
Discover the irresistible allure of "free" and learn how to leverage it ethically in your marketing to boost engagement, conversions, and customer loyalty.
Posted inCognitive Bias
Framing Effect
The framing effect describes how the way information is presented – the "frame" – influences our choices and judgments,…